Florist & retail
Flower Power
A hand-tied flower shop where the homepage grows its own garden bed out of the week's bunches.
florist.pingcreative.co.za
The brief
Florists sell on colour, and a new shop rarely has the photography to show it. The site had to look complete from day one, keep every bunch's colours consistent across the whole site, and stay easy for the shop to update week to week.
What the site does
- Animated hero that grows a flower border from the actual products in the catalogue
- Products, collections, lookbooks and stockists all managed from the content editor
- Each bunch's stem colours drive its swatches and its generated artwork, so they never disagree
- Generated flower artwork in place of photography until real shots are uploaded